Over the past year, I have consciously invested in my development in UX Design. During this period, I earned three certificates and a diploma to further deepen and broaden my knowledge and skills. In addition, I designed and built my own portfolio website, where I showcase my work and learning process.
Francis Brand
Allround Digital Designer
10+
years experience
38+
happy customers
42+
finished projects
UX/UI Design
designing user-friendly interfaces for digital products such as apps, websites, or software, based on goal-oriented research findings
Web Design
designing layouts for digital products such as newsletters, websites, or apps using visually appealing and functional elements
Graphic Design
designing digital products or print materials such as logos, business cards, flyers, or brand identities through text and imagery
Front-end Development
programming the functionalities of websites or newsletters using different codes such as HTML, CSS, and JavaScript
Introduction
Thank you for taking an interest in my website! Let me to introduce myself...
My name is Francis, I'm 29 years old, born and raised in Rotterdam, and have been working as an Allround Digital Designer for over 10 years now. What started as a career in Graphic Design quickly evolved into roles such as Web Designer, Front-end Developer, and even UX Designer. From large international companies to small local businesses, and from 9-to-5 agencies work to after-hours freelance projects, I've pretty much done it all. But despite the years of experience, my passion and love for my work haven’t faded one bit.
Besides that, cliché but true, I’m a real ‘creative jack-of-all-trades’. In addition to designing, I also love to sing, act, game, read, cook and bake. So you definitely won’t get bored around me! I’m also always up for a good chat over a freshly brewed cup of coffee or a refreshing mint tea. So if our professional paths ever cross, I’d be more than happy to raise a glass with you!
Experience
New challenges
feb 2025 - current
Besides education, I have remained actively engaged in my field. In my spare time, I help friends and family with designing, improving, and optimizing their branding and websites. This allows me to continuously work on usability, structure, and conversion focused thinking. In addition, I regularly complete practice assignments to challenge myself and keep my skills sharp.
This past period has not been a time of stagnation for me, but rather one of focused growth and development. I am now ready to apply my knowledge and energy within an organization where I can contribute to user friendly digital solutions. I am currently actively seeking a new creative challenge where I can use my UX Design skills and continue to develop them further.
Front-end Engineer
sep 2022 - sep 2024
Email Marketing • HTML/CSS Coding • Front-end Development • Web Design • Graphic Design • Concept Development • Content Management
🔸 newsletters & e-mail campaigns
creating newsletters with html/css coding, segmenting customer data, implementing dynamic content, designing newsletter templates, creating promotional banners, suggesting interactive elements
🔸 strategy & development
creating briefing templates, creating Data Driven Design presentations, implementing new brand identity
🔸 optimization & knowledge sharing
optimizing Front-end test flow, organizing knowledge-sharing sessions, developing Way of Working manuals
🔸 communication & collaboration
maintaining one-on-one client contact, collaborating closely with stakeholders, apply agile method
Multimedia Designer
feb 2019 - aug 2019
Web Design • Website Management • Web Graphics • DTP • Content Management • Graphic Design
🔸 graphic & branding
implement brand identities, optimize layouts, prepare online promotional visuals, prepare digital publications, create visual assets
🔸 web & digital
design web pages, manage websites, integrate interactive elements, implement responsive design
🔸 process & collaboration
monitor deadlines, process feedback, collaborate closely with stakeholders, apply agile methodology
Web Designer
feb 2018 - feb 2019
Website Management • Content Management • Web Graphics • DTP • Graphic Design • Email Marketing • Front-end Development • HTML/CSS Coding
🔸 website & content
update and manage website content, redesign and improve website structure, implement new pages, select and edit visuals, design online banners, maintain consistent brand appearance
🔸 newsletters & email campaigns
create newsletters with HTML/CSS coding, test emails
🔸 strategy & planning
create briefing templates, prepare digital campaigns, plan content
🔸 collaboration & processes
monitor deadlines, process feedback, collaborate closely with stakeholders, follow scrum methodology
Interactive Media Designer
sep 2016 - aug 2017
Web Design • Website Management • Content Management • Wireframing • App Design • Graphic Design • Web Graphics • DTP • Front-end Development • Email Marketing • HTML/CSS Coding • Concept Development • Campaign Creation
🔸 web design & digital
design web pages, manage websites, create wireframes, implement responsive design, design app pages, create online banners
🔸 newsletters & email campaigns
design and build newsletters, implement dynamic content, HTML/CSS coding
🔸 graphic design & branding
develop logos and brand elements, translate visual concepts, optimize layouts, perform DTP tasks
🔸 strategy & campaigns
conceptualize and develop campaigns, present concepts
🔸 communication & collaboration
process feedback, 1-on-1 client contact, collaborate closely with stakeholders, apply agile methodology
Freelance
Allround Digital Designer
nov 2015 - apr 2025
UI/UX Design • Web Design • App Design • Graphic Design • Front‑end Development • HTML/CSS Coding • Corporate Branding • Wireframing • Website Management • Concept Development • Content Management • Project Coordination
🔸 branding & identity
logo development, visual identity creation, brand identity definition, rebranding, concept creation, ensuring brand consistency, campaign development
🔸 graphic & print
corporate identity design, design optimization, preparing visual materials, creating mockups, developing manuals
🔸 web & digital
designing web pages, creating wireframes, implementing responsive design, developing interactive components, optimizing user experience, banner creation, style guide development, creating sitemaps, html/css coding, managing websites
🔸 strategy & content
conducting audience research, performing competitor analysis, translating marketing goals, setting up communication structures, managing content, giving presentations
🔸 process & collaboration
monitoring deadlines, processing feedback, preparing files, maintaining client communication, coordinating production processes
Diplomas & certificates
UX Designer
HBO diploma
Competence Factory - Utrecht 2025
Interactive Media Design
MBO diploma
Grafisch Lyceum - Rotterdam 2018
Culture & Society
HAVO diploma
Krimpenerwaard College - Krimpen a/d IJssel 2014
Interaction Design
certificate
Competence Factory - Utrecht 2025
Visual Design
certificate
Competence Factory - Utrecht 2025
User Experience Design
certificate
Competence Factory - Utrecht 2025
Japanse level A1.1 beginner
certificate
Academic Language Center - Leiden 2018
English level C2 proficient
certificate
Cambridge English - Rotterdam 2016
program excellent students
certificate
GLR Summer School - Rotterdam 2016
Portfolio
- Show all (25)
- Graphic Design (14)
- Web Design (5)
- App Design (1)
- Email Design (3)
- Front-end Development (2)
Reccomendations
''Francis is both creative and structured. She's also a very social person who actively contributes to a positive team atmosphere. I had the pleasure of working with her for two years and can confidently say that she will be a valuable asset to any creative team.''
Nermin Colakovic
Campaign Engineer''Francis is a hard worker who’s always open to a challenge. She’s eager to learn and highly creative. Whether working independently or as part of a team, she handles it all with ease.''
Daan van der Vring
Front-end Developer''The great thing about Francis’s skill set is that she not only has a strong understanding of design, but also the expertise to translate those designs into well-crafted templates. She’s an enthusiastic team player who brings a lot of positive energy to the table!''
Robbert van der Vegt
Principal Lead Engineer''Francis is a great person to work with. She works hard, has a keen eye for detail, and makes sure deadlines are met.''
Nicole Wals
Campaign Manager''Working with Francis is a real pleasure, and she proves to be a true team player. She has a sharp eye for detail, offers valuable suggestions to improve campaigns and processes, and consistently delivers her work on time and within budget.''
Gilbert van den Engh
Account ExecutiveContact
Interested in a collaboration or have any questions?
Feel free to get in touch using the contact details below or the contact form.